1. Why aren’t agencies always this candid about where they will be of value, and where they won’t? Because they are afraid: afraid of becoming irrelevant maybe, or afraid of offending potential clients. Edenspiekermann is a newish firm, but they speak with the maturity of principals who have been in business for decades.

    (Source: joepemberton)

     
  1. randomood reblogged this from joepemberton and added:
    Why aren’t agencies always this candid about where they will be of value, and where they won’t? Because they are afraid:...
  2. randomood likes this
  3. sreikanth likes this
  4. joepemberton posted this